In today’s digital-first economy, the ability to market products and services online has become one of the most valuable professional skills. Whether you’re a student seeking your first job, a working professional looking to switch careers, or a business owner aiming to expand your online presence — digital marketing is the pathway to success.
Among the growing list of institutes offering digital marketing training in Andheri, Digierra Institute in Andheri has established a strong reputation for quality education, industry alignment, and 100% placement assistance. Founded by Kapil Sharma, a digital marketing strategist and educator, Digierra’s vision is to bridge the gap between academic learning and real-world application.
This detailed article dives deep into Digierra’s curriculum, training approach, placement system, and student experience — helping you decide if it’s the right fit for your career journey.
About Digierra Institute and Founder Kapil Sharma
The Vision Behind Digierra
Founded by Kapil Sharma, Digierra Institute was built on one core principle — “Learning by Doing.” Kapil realized that many marketing graduates lacked practical exposure and struggled to secure jobs despite having theoretical knowledge. His goal was to create a training ecosystem where every student could gain hands-on skills, build a portfolio, and step confidently into the digital marketing industry.
With over a decade of experience in digital campaigns, performance marketing, and brand growth, Kapil Sharma brings industry expertise directly into the classroom. Under his leadership, Digierra focuses on teaching actionable skills that mirror how real agencies and in-house teams operate.
Why Andheri?
Andheri, being a central business hub in Mumbai, is home to numerous marketing agencies, startups, and MNCs. The location provides students with better internship and placement opportunities, frequent industry networking events, and exposure to real client work. Digierra’s campus in Andheri is easily accessible and well-equipped with high-tech classrooms, digital labs, and collaborative spaces.
Who Should Enroll in Digierra’s Courses?
Digierra’s programs are designed for:
- Students and fresh graduates who want a job-ready skill set.
- Working professionals seeking a career switch to digital marketing.
- Entrepreneurs and business owners wanting to handle their own marketing campaigns.
- Freelancers who want to scale their income with high-demand skills.
- Marketing professionals looking to upgrade their existing knowledge with advanced tools.
No prior experience is required — Digierra’s structured learning path ensures even complete beginners can master complex digital concepts.
Course Options at Digierra Institute
Digierra offers three main program types depending on learning goals and availability:
- Foundation Course in Digital Marketing
Duration: 1.5–2 months
Ideal for beginners wanting an overview of digital channels. - Advanced Professional Diploma in Digital Marketing
Duration: 4–6 months
Covers all digital domains in depth — from SEO to Analytics and Paid Advertising. This is Digierra’s flagship course with full placement assistance. - Specialization Courses
Duration: 4–6 weeks
Focused tracks in SEO, Google Ads, Social Media, Content Marketing, or Analytics for those wanting niche expertise.
All programs include project-based learning, access to premium tools, mentorship from industry experts, and internship opportunities.
Detailed Course Curriculum (Module-Wise Breakdown)
1. Digital Marketing Fundamentals
- Understanding digital marketing channels and the marketing funnel.
- Customer journey mapping and target audience research.
- Overview of SEO, SEM, Social Media, Email, and Analytics.
- Introduction to Google Ads and Meta Business Suite.
2. Search Engine Optimization (SEO)
- Keyword research using tools like Google Keyword Planner.
- On-page SEO: title tags, meta descriptions, and content optimization.
- Technical SEO: sitemaps, robots.txt, page speed, and schema markup.
- Off-page SEO: link-building, guest posting, and outreach strategies.
- Local SEO and Google Business Profile optimization.
Practical Task: Perform a full SEO audit of a website and present an improvement plan.
3. Search Engine Marketing (Google Ads)
- Setting up search, display, and video campaigns.
- Understanding keyword match types and bidding strategies.
- Writing compelling ad copies and optimizing CTR.
- Conversion tracking and campaign analytics.
Hands-on: Create and manage a live Google Ads campaign with real data tracking.
4. Social Media Marketing
- Strategy development for Facebook, Instagram, LinkedIn, YouTube, and Twitter.
- Organic vs. Paid social media approaches.
- Campaign setup, audience targeting, and creative design.
- Understanding metrics like reach, engagement, and conversions.
Live Project: Plan and execute a social media calendar for a brand.
5. Content Marketing & Copywriting
- Crafting a content strategy based on audience personas.
- Blog writing, storytelling, and brand tone development.
- Visual content planning for social and web platforms.
- Measuring performance and optimizing content for better reach.
6. Email Marketing and Automation
- Building and segmenting mailing lists.
- Writing effective email copy and call-to-actions.
- Automating drip campaigns and analyzing open rates.
7. Web Analytics (Google Analytics 4)
- Setting up GA4 properties and events.
- Measuring website traffic sources and conversions.
- Creating data dashboards and interpreting campaign ROI.
8. E-commerce & Affiliate Marketing
- Running performance campaigns for e-commerce platforms.
- Product listing optimization and remarketing.
- Basics of affiliate marketing and influencer collaboration.
9. Marketing Strategy & Campaign Planning
- Budget allocation and media planning.
- Funnel creation, retargeting, and scaling campaigns.
- ROI analysis and report preparation.
10. Capstone Project & Internship
- Students work on real business problems.
- Create full digital strategies combining all modules.
- Internship opportunities with partner companies and agencies.
Teaching Approach
Digierra believes in the “learn by doing” model. Each concept is taught with real-world case studies, live projects, and weekly practicals. Students use real tools, manage accounts, and practice in simulated marketing environments.
Key Features:
- Small batch sizes for one-on-one mentoring.
- Industry-experienced trainers.
- Weekly tests and project reviews.
- Workshops with guest speakers from top agencies.
- Personalized career guidance.
Tools You Will Learn
Students get hands-on exposure to more than 20 leading tools, including:
- Google Analytics 4 & Google Ads
- Meta Business Suite
- SEMrush / Ahrefs (concept overview)
- Canva & Figma for creatives
- Mailchimp for email marketing
- WordPress for website management
- Google Tag Manager
- Hootsuite for social media scheduling
Learning these tools gives students the ability to perform independently in real business environments.
Internship & Live Projects
Digierra Institute ensures every student gains practical exposure before entering the workforce. Live projects are conducted with local businesses, startups, or NGOs, allowing students to manage campaigns, create reports, and present measurable results.
During internships, students:
- Handle SEO, ads, and social campaigns.
- Report KPIs like impressions, CTR, and ROI.
- Collaborate in team projects with deadlines and feedback sessions.
These experiences prepare learners to take on job roles confidently.
Placement Assistance & Career Support
One of Digierra’s strongest pillars is its 100% placement assistance. The institute has a dedicated placement cell that helps students every step of the way:
- Resume & LinkedIn optimization: Tailored to highlight digital projects.
- Mock interviews: Conducted by HR professionals and industry experts.
- Career counseling: Guidance on career paths — SEO, SMM, PPC, etc.
- Placement drives: Regular recruitment events with partner companies.
- Portfolio development: Showcase live project outcomes and certifications.
Realistic Understanding of “100% Placement”
It’s important to note that Digierra guarantees assistance and support — not automatic job offers. Students who attend all sessions, complete projects, and perform well in interviews typically secure roles within 1–3 months after course completion.
Job Roles and Career Opportunities
After completing the course, students can apply for a wide range of positions:
- Digital Marketing Executive
- SEO Specialist
- Google Ads Manager
- Social Media Manager
- Content Strategist
- Email Marketing Specialist
- Web Analyst
- E-commerce Marketing Executive
Average starting packages range between ₹3 LPA – ₹6 LPA, depending on experience, company size, and performance.
Certifications
Upon completion, students receive a Digierra Professional Certification and guidance for external credentials such as:
- Google Ads Certification
- Google Analytics 4 Certification
- HubSpot Content & Inbound Marketing Certification
- Meta Blueprint Certification
These certifications enhance job prospects and credibility.
Student Success Stories
Digierra’s alumni network includes hundreds of professionals working in marketing agencies, startups, and multinational companies. Some alumni have even launched their own freelance businesses after completing the course.
For instance:
- Sneha R., a fresh graduate, joined as an SEO Executive at a marketing firm within two months.
Conclusion
In an era where every brand, business, and individual thrives on online visibility, digital marketing has become one of the most powerful and rewarding career paths. The ability to reach the right audience at the right time using the right platform is a skill that defines modern success — and that’s exactly what Digierra Institute in Andheri, founded by Kapil Sharma, delivers.
Through its comprehensive curriculum, hands-on projects, and expert mentorship, Digierra equips students not just with theoretical understanding but with real-world experience that employers value. From mastering SEO, Google Ads, and Social Media Marketing to analyzing data and driving measurable results, every aspect of the course is designed to build practical competence.
What truly sets Digierra apart is its unwavering commitment to student success. The institute’s 100% placement assistance ensures that learners transition smoothly from training to employment, supported by dedicated career counselors and strong industry partnerships. Many alumni have already carved successful careers in digital agencies, startups, and large corporations — a testament to Digierra’s quality education and career-driven approach.
Whether you’re a fresher aiming to start your professional journey, a working individual looking to upskill, or an entrepreneur eager to grow your business digitally, Digierra Institute in Andheri stands out as one of the best digital marketing institutes in Andheri. With the guidance of Kapil Sharma and a focus on practical learning, it’s more than just a course — it’s your gateway to a thriving digital future.
So, if you’re ready to take charge of your career and step confidently into the dynamic world of digital marketing, Digierra Institute is the right destination. Learn from experts, work on live projects, and secure your place in the ever-evolving digital landscape — where opportunities are limitless and your skills define your success.